Certified Entrepreneurs Educator Program (CEEP) – Batch 2

Business and Economics Department faculty who teach the mandatory entrepreneurship course, Sariya Al Ismaili and Raihan Syed, attended the second module of the CEEP course on the theme of Entrepreneurial Marketing.

The program was organized by the SME Development Fund from the 11th to the 13th of December, located at Hotel Muscat Holiday, Al Khuwair.
Module 1 took place in October, where the theme was Entrepreneurship Education and covered various techniques on teaching entrepreneurship. The second module shed light on Entrepreneurial Marketing and was led by Professor Viren Lall from London Business School and ex-partner of KPMG, Professor Alex Capri.

A wide range of topics were covered, which included analyzing entrepreneurial opportunities, improving the odds of success, the idea trap, design thinking process, transformative technology & the digital landscape, 4 D's of disruption, the digital ecosystem, challenging assumptions, the lean start-up, SPIN selling (situational, problem, implication, and need/payoff), science of persuasion & its 6 short-cuts (reciprocity, scarcity, authority, consistency, liking, and consensus), and the session was concluded with an overview of the digital tools for entrepreneurs.

As part of the discussions, the professors spoke about the importance of sharing ideas as one can “learn more from somebody who finds something wrong with your idea; if an idea is easily copied, then it’s not a good idea. It’s the individual who breathes life into the idea” and went on to recommend the book, ‘Wikinomics: How Mass Collaboration Changes Everything’ by authors Don Tapscott and Anthony Williams as a must read for all entrepreneurship educators and aspiring entrepreneurs.