The Co-Founder, Fatma, addressed the students in an extremely relatable and humorous manner, where the talk was done in both English and Arabic to cater to the diverse group of attendees. She talked about how the concept of Al Rud’ha was brought to light; specifically, how it started as a simple idea from college students to how the company is now profitable and expanding.
Once she finished talking about Al Rud’ha’s journey in terms of actualizing the idea, juggling being a student and an entrepreneur, and challenges faced along the way, the floor was open to a Q&A session. Themes discussed included SWOT Analysis, feasibility studies, market research for location expansion, business networking, public speaking, teamwork, and much more. When the topic of budgeting came up, she stated following “The Ivy Lee Method” for achieving peak productivity whilst touching on the minimal viable product concept.
Fatma wrapped up the talk by advising students to “start early and that you have nothing to lose; it is better to say you failed at 20 than it is to say you failed at 50.”