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Dr. Venkat Ram Raj Thumiki

Assistant Professor

Faculty of Business & Economics

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Areas of Research

  • Marketing
  • Entrepreneurship
  • Digital Marketing
  • Crisis Management
  • Institutional Research

Dr. Venkat Thumiki has more than 26 years of experience in academics, research, and corporate training.  His research work is being published in indexed journals. He won best paper awards at international conferences and has been working on funded research. His research areas include marketing, crisis management, entrepreneurship, knowledge management, leadership, and strategic management. He has been conducting institutional research in the areas of student drop-out, student attainment of Graduate Attributes, effectiveness of internship process, and online teaching and learning.

Education

  • Ph.D. in Management, Osmania University, India.

  • M.Phil. in Management, Bharathidasan University, India.

  • M.B.A. (Marketing), Kakatiya University, India.

  • B.Com. (Accountancy), Kakatiya University, India.

Experience Summary

October 2011 till date

  • Assistant Professor & Program Coordinator-BSBA, Department of Business & Economics, Modern College of Business and Science (affiliated to the University of Missouri St. Louis, USA), Muscat, Sultanate of Oman.

 November 2010 to July 2011

  • Lecturer in Management, University of Technology and Applied Sciences (formerly known as Salalah College of Technology), Salalah, Sultanate of Oman.

March 2005 to October 2010

  • Assistant Professor, Department of Marketing & Strategy, IBS Hyderabad, IFHE University, India (AACSB accredited).

June 1998 to February 2005

  • Lecturer in Business Management, PMVPG College, Osmania University, India.

December 1996 to March 1998

  • Executive–Operations & Marketing, Feena Petroproducts Ltd., Hyderabad, India.

Selected Publications

  1. Ansari, M. S. A., Abouria, M., El Morsy, R., & Thumiki, V. R. R. (2024). Influence of Transformational and Transactional Leadership on Agile Project Success: An Empirical Validation. Project Leadership and Society, 5:100136. https://doi.org/10.1016/j.plas.2024.100136 Scopus.
  2. Ahmed, U., Fida, B. A., Thumiki, V. R. R., & Al Marhoobi, S. S. (2024). Electric Vehicles Adoption Challenges in Oman: A Comprehensive Assessment and Future Prospects for Sustainable Cities. Frontiers in Sustainable Cities, 6:1360203. https://doi.org/10.3389/frsc.2024.1360203 Scopus.
  3. Thumiki, V. R. R. & Magd, H. (2023). Impact of digital marketing skills on digital marketing performance of entrepreneurs. European Economic Letters, (13)3,794-802. https://www.eelet.org.uk/index.php/journal/article/view/364. ABDC.
  4. Thumiki, V. R. R. & Magd, H. (2022). Online teaching competencies among faculty members at Modern College of Business and Science (MCBS) Sultanate of Oman. International Journal of Information and Education Technology,12(9), 840-850. https://doi.org/10.18178/ijiet.2022.12.9.1692. Scopus.
  5. Al Balushi, A. K., Thumiki, V. R. R., Nawaz, N., Jurcic, A., Gajendran, V. K. (2022). Role of organizational commitment in career growth and turnover intention in public sector of Oman. PLOS ONE, 17(5). https://doi.org/10.1371/journal.pone.0265535 Scopus.
  6. Thumiki, V. R. R., & Jurcic, A. (2021). Impact of COVID-19 Crisis on Knowledge Management Practices in Sultanate of Oman. The Electronic Journal of Knowledge Management, 19(3), 213-225. https://doi.org/10.34190/ejkm.19.3.2102 Scopus & ABDC.
  7. Thumiki, V. R. R., Nawaz, N., Gajendran, V., & Balaji, V. (2021). Evaluating Customers and Retailers Eco-Behaviour for Identifying Focus Areas in Social Marketing Campaigns. Academy of Strategic Management Journal, 20(1), 1-13. https://www.abacademies.org/articles/evaluating-customers-and-retailers-ecobehaviour-for-identifying-focus-areas-in-social-marketing-campaigns-10476.html
  8. Thumiki, V. R. R. (2019). Student Dropout from Foundation Program at Modern College of Business & Science, Sultanate of Oman. International Journal of Higher Education, 8(5), 118-133. https://doi.org/10.5430/ijhe.v8n5p118
  9. Al-Asmi, K., & Thumiki, V. R. R. (2014). Student satisfaction with advising systems in higher education: an empirical study in Muscat. Learning and Teaching in Higher Education: Gulf Perspectives, 11(1), 3-21. https://dx.doi.org/10.18538/lthe.v11.n1.154 Scopus.
  10. Thumiki, V. R. R., Stakic, A., & AL Barwani, R. S. S. (2019). Resultant effect of crisis-driven HR strategies applied during current economic crisis in Oman-The HR Manager’s perspective. The European Journal Of Applied Economics, 16(1), 77-97. https://dx.doi.org/10.5937/EJAE15-19262 SCIndeks & CABI-CAB.
  11. Kumar Chunduri, H. K. S., Thumiki, V. R. R., Baradi, N. K. & Sirangi, A. K. (2014). Analysis of oil and gas industry in Asia with reference to investment and expansion strategies of Asian National Oil Companies (ANOC’s). European Journal of Business and Management, 6(17), 10-18. https://iiste.org/Journals/index.php/EJBM/article/view/13550 BASE, Ulrich’s & Index Copernicus.
  12. Khan, N., Thumiki, V. R. R., & Abbas Ali, M. (2013). Influences on rural purchase of FMCG in Emerging markets – A study in South Asian countries. TIJ’s Research Journal of Economics & Business Studies, 3(2), 41-53. UGC approved.
  13. Abbas Ali, M., Thumiki, V. R. R. & Khan, N. (2012). Factors influencing purchase of FMCG by rural consumers in South India: An empirical Study. International Journal of Business Research and Development, 1(1), 48-57. https://doi.org/10.24102/ijbrd.v1i1.138 BASE.
  14. Thumiki, V. R. R. & Azeem, M. A. (2012). Marketing of FMCG to rural consumers in Andhra Pradesh – Literature review. Asia Pacific Marketingfsen Review, 1(2), 49-57. UGC approved.
  15. Abbas Ali, M. & Thumiki, V. R. R. (2012). Usage of rubrics for effective classroom evaluation. International Journal of Research in Commerce, Economics & Management, 2(9), 21-22. https://ijrcm.org.in/article_info.php?article_id=2248 UGC approved.
  16. Abbas Ali, M. & Thumiki, V. R. R. (2012). Efficacy of rural marketing model. Journal of Community Guidance & Research, 29(1), 136-146. UGC approved.
  17. Thumiki, V. R. R., Nayak, V. M. & Abbas Ali, (2010). Customer based brand equity in the banking sector-A study. Osmania Journal of International Business Studies, 5(1&2), 117-121. UGC approved.
  18. Thumiki, V. R. R. & Murali Krishna, P. V. (2010). Health tourism in India: Issues, challenges & marketing interventions. International Journal of Management Prudence, 1(2), 79-88. publishingindia.com/ijmp/19/health-tourism-in-india-issues-challenges-marketing-interventions/90/626/
  19. Azeem, M. A. & Thumiki, V. R. R. (2009). Influence of senses on in-store customer experience: A study on multi-sensorial marketing in Indian coffee bars. Journal of Marketing Vistas, formerly Journal of Marketing Trends, 1(2). UGC approved.
  20. Thumiki, V. R. R. & Azeem, M. A. (2008). Rebranding – A business imperative. Indian Journal of Marketing, 38(12). https://indianjournalofmarketing.com/index.php/ijom/article/view/36879/0 Scopus & ABDC.
  21. Thumiki, V. R. R. (2006). City branding – Cases & lessons across the globe. The IUP Journal of Marketing Management, 5(4). https://www.iupindia.in/1106/IJMM_City_Branding_73.html UGC-CARE.
  22. Thumiki, V. R. R. (2006). Blog marketing – An emerging promotional strategy. Indian Journal of Marketing, 36(9). https://indianjournalofmarketing.com/index.php/ijom/article/view/3437 Scopus & ABDC.

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