Sara Belal Swidan

Senior Lecturer

Faculty of Business & Economics

Sarah Belal Swidan is an accomplished marketing professional and academic with a diverse background in business administration and strategic marketing. She is currently pursuing a Ph.D. in Marketing at the University of Huddersfield, United Kingdom, and holds a Master of Business Administration from the Arab Academy for Science, Technology and Maritime Transport, where she graduated with honors.

Sarah’s career spans various roles, including Senior Lecturer at the Modern College for Business and Sciences in Muscat, Oman, and Marketing Director at the Arab Academy for Science, Technology and Maritime Transport, where she was responsible for strategic marketing across multiple campuses. She has extensive experience in consulting, having worked with Egypt Kuwait Holding (EKH) and as a freelance marketing researcher.

In addition to her professional achievements, Sarah is an author and has contributed to academic publications. She is fluent in English and Arabic and is known for her strong leadership, communication skills, and commitment to continuous professional development.

Education

Ph.D – Marketing – ongoing, Business School, University of Huddersfield, Huddersfield – United Kingdom
Master of Business Administration, Arab Academy for Science, Technology and Maritime Transport Graduate School of Business – Cairo, Egypt, February 2011
Bachelor of Business Administration, Arab Academy for Science, Technology and Maritime Transport – Cairo, Egypt, July 2005

Experience Summary

Senior Lecturer (2022 – current) – Modern college for Business and Sciences – Muscat – Oman

Marketing director – Strategic Marketing Centre (2015 – 2022) Arab Academy for Science, Technology and Maritime Transport

Responsible for:

Marketing plan – strategic level – 9 campuses (inside and outside Egypt)
Marketing plan monitoring and implementation
Internal and international exhibitions and conferences
Corporate identity and branding
Launching new campuses and colleges

Unit Head – Strategic marketing and Entrepreneurship Centre (2014-2020)
Senior Lecturer – Arab Academy for Science, Technology and Maritime Transport College of Management – Marketing and International Business Department.

Courses:

Advanced studies in marketing (undergraduate and post-graduate)
Consumer behaviour (undergraduate and post-graduate)
New product planning
Research methods (undergraduate and post-graduate)
Logistics management
Supply chain management
Transportation safety

Assistant Lecturer – November 2011
Arab Academy for Science, Technology and Maritime Transport, College of Management – Marketing and International Business Department

Graduate Teaching Assistant – December 2005 – October 2011
Arab Academy for Science, Technology and Maritime Transport, College of Management – Marketing and International Business Department

Selected Publications

The Impact of Information Technology and Social Networks in the Integrated Marketing Communication Process for Products and Services, American Academic and Scholarly Research Journal (AASRJ). April 2013.