Dr. Fadi Abdelfattah is an Associate Professor of Management and Marketing at the Modern College of Business and Science in Oman. With a PhD in Management from Multimedia University, Malaysia, and an MBA from Middle East University, Jordan, he has an extensive academic career, including roles as Acting Dean and Head of Department. His research focuses on consumer behavior, technology adoption, and entrepreneurship innovation, with over 56 publications and several research grants. Dr. Abdelfattah has supervised numerous graduate theses and played key roles in program development across various universities.