International Workshop on “Relationship, e-Marketing and its Challenges” IWRMC2017

21ST -22ND Feb, 2017 | from 9 am to 3 pm

LOCATION:

Waljat College of Applied Sciences, Knowledge Oasis Muscat, Rusayl, SULTANATE OF OMAN

Last date of registration 15-jan-2017

MAIN THEME:

Relationship, e-Marketing and its challenges - Relationship Marketing involves creating easy two-way communication between customers and the business, tracking customer activities and providing tailored information to customers based on those activities. It is based on the tenets of customer experience management (CEM) which focuses on improving customer interactions to foster better brand loyalty

Sub Themes:

  • Introduction to relationship marketing, theory & its value
  • Kinds of relationships, electronic vs human
  • Customer Life Cycle and its management
  • Relationship development strategies
  • Understanding customer related data/analytic
  • Case studies, group exercises and presentations

Key resource person:

Satyendra

Prof. (Dr) Satyendra Singh
(Prof, Marketing and International Business,  University of Winnipeg, Canada)

-20 Years Experience
-PhD (Industrial Marketing) Nottingham Trent University, Nottingham, England, UK
-PGDip (Research Methods) Nottingham Trent University, Nottingham, England, UK
-MBA (International Business) Maastricht School of Management, Maastricht, NETHERLANDS

Fee Structure

Participants from the corporate - 100 OMR
Faculty/ Staff - 50 OMR
Students/ Research Scholar - 30 OMR
(For corporate- one free participation on a group of four participant)

PARTICIPANT

Students, Research Scholars, Teachers and Members from the corporate fraternity

ORGANIZED BY:

WALJAT COLLEGE OF APPLIED SCIENCES
In Academic Partnership with
BIRLA INSTITUTE OF TECHNOLOGY, INDIA