Bachelor of Science in Business Administration: Marketing

Program Overview

The BSBA in Marketing is designed to provide graduates with high-level skills in a range of key business disciplines with special emphasis on Marketing. One of the beauties of marketing is the innumerable opportunities to specialize in certain areas such as market research and direct marketing or diversify into other related disciplines such as public relations and advertising. The course offered at MCBS helps maximize career opportunities and emerge successfully in the competitive business environment.

  • Degree endorsed by the University of Missouri, St. Louis (USA).
  • Curriculum designed with input from local industry experts.
  • Strong industry links, workplace and off-site field trips.
  • International faculty.

The completion of the BSBA in Marketing opens up many career choices. Marketing can be applied to almost every occupational field. It can lead to careers that require both creativity and business knowledge: advertising agencies, PR firms, corporate marketing, etc. The higher-level career choices upon graduation can include management-level jobs in marketing, sales, retail merchandising, promotions, and marketing research.

The graduates of this Program can assist employers in:

  • Research to identify customer needs and product development
  • Communication strategies and delivery of products and services to current and potential customers
  • Planning methods to determine ways to market and set prices
  • Knowing how to respond to international markets and cultures as necessary
  • Recognized General Education Diploma or its equivalent.
  • English proficiency equivalent to IELTS 5.5 or TOEFL-iBT 65.

Applicants who do not have official IELTS or TOEFL scores are required to take MCBS English Placement Test. Based on the scores obtained in this test, students are allowed to begin their credit courses or register in the foundation program.

Duration: any Bachelor degree requires about 8 semesters or 4 years
Total credits: 120
Program delivery: 12-15 credits per normal semester and 6 credits per summer semester
Internship: placement on a 3-month internship
Courses: apart from courses closely related to the Program subject matter, students take general education and business courses (93 credits):

  • Communication skills: 9 credits
  • Humanities: 12 credits
  • Social Science: 18 credits
  • Math/Computer skills: 9 credits
  • Natural Science: 3 credits
  • Non-Business electives: 9 credits
  • General Business requirements: 33 credits
The marketing program is carefully designed to best address the contemporary marketing needs in the dynamic business environment of the present day. The courses are well-balanced between the foundations in theory, and applied marketing practices to be examined through project work and different assignments. The curriculum for specialization in marketing is designed and delivered in an effective way that provides students with linear progress in order to master the necessary knowledge and skills needed to propel them in their careers.
Dr. Aleksandar Djordjevic
Dr. Aleksandar Djordjevic
Director of Center for Continuing Education & Professional Studies